Home' Greymouth Star : December 11th 2013 Contents Greymouth Star
4 - Wednesday, December 11, 2013
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uLetters to the editor
1620 - 103 May ower pilgrims land at
1688 - King James II captured in Kent.
1844 - 1st dental use of nitrous oxide.
1866 - 1st yacht race across Atlantic Ocean.
1907 - New Zealand Parliament
Buildings almost completely
destroyed by re.
1909 - Coloured moving pictures
demonstrated at Madison Square
1913 - Mona Lisa, stolen from
Louvre Museum in 1911, recovered.
1916 - David Lloyd George forms British
1917 - 13 black soldiers hanged for
participation in Houston riot.
1931 - Statute of Westminster gives complete
legislative independence to Canada, Australia,
NZ, South Africa, Ireland, Newfoundland.
1936 - Edward VIII announces in a radio
broadcast that he is abdicating the British
throne to marry Wallis Simpson.
1961 - Adolf Eichmann is found guilty of
war crimes, in Israel.
1961 - JFK provides US miltary helicopters
and crews to South Vietnam.
uWest Coast yesteryear
uToday in history
Tom Hayden, 60's activist (Mr Jane Fonda)
(1939); Donna Mills, American actress (1940);
Karen Susman, tennis pro (1941);
John Kerry, American politician
and 2004 presidential nominee
(1940); Booker T Jones, US organist
(Booker T and MGs) (1944);
Brenda Lee, singer (1944); Robert
Pickett, rocker (1945); Christine
Onassis, American-born Greek
heiress (Aristotle's daughter) (1950);
Mark Greatbatch, NZ cricketer (1963).
"Success is most often achieved by those who
don't know that failure is inevitable."
--- Coco Chanel.
"To you is born this day in the city of David a
Saviour, who is the Messiah, the Lord."
--- (Luke 2:11).
A greater sense
of stability in the
operations of the West
industry is re ected in the fact that in the
collective 988 working days so far this year,
only 62 --- compared with 114 last year ---
have been lost to production by the four
Grey Valley State mines. And of the 62 lost
days, 51 --- including 37 at Blackball and 12
at Liverpool --- were not in any way due to
Blackball under Mines Department policy
announced two and a half years ago, works only
to meet current market requirements or until
the bins are full. is short-time policy has
resulted in the mine sometimes producing on
only four days a week.
Liverpool lost 12 days in February when a
mystery re destroyed the winchhouse and
railway viaduct leading to the Rewanui colliery.
Greymouth's two dentists are to sponsor a
joint advertisement in the January issue of the
New Zealand Dental Journal for someone to
come to Greymouth and set up a business to
compete with them.
e advertisement will point out the
opportunities for setting up business in
Greymouth and the nancial rewards o ering.
ere is no catch to the advertisement ---
Greymouth is desperately short of dentists and
the two at present in practice have far more
patients o ering than they can possibly handle.
e appeal for the local intellectually
handicapped children has closed at a nal
gure of £1381 14s. £1000 was the amount
needed to purchase the building and the
extra £381 will be utilised for the provision of
equipment at the Milton Road site.
uToday s birthdays
uFood for thought
Printed and published by the
Greymouth Evening Star Co Limited
3 Werita Street, PO Box 3, Greymouth
03 769 7900 (o ce)
769 7913 (editorial)
768 6205 (fax)
Sports Editor Tui Bromley
Chief Reporter Laura Mills
03 769 7913
03 755 8422
Peroshni Govender, Jon Herskovitz and
From political posters to
bottles of wine and kitchen
aprons, the face and name of
Nelson Mandela are a potent
commercial and political
brand in South Africa. Little
wonder it is so sought after --- and the
source of occasional squabbles.
Following his death on ursday at the
age of 95, the scramble for control of the
Mandela legacy --- both nancial and
moral --- will involve his family, the ruling
African National Congress (ANC), and
the Nelson Mandela Foundation he set up
to protect his broader message.
At stake is the inheritance that will
go to Mandela's more than 30 children,
grandchildren and great grandchildren,
some of whom already use the Mandela
name and image to market everything
from clothing to reality tv.
ere are also the Mandela brands and
trademarks that help fund the Foundation.
And for the ANC, Mandela's reputation as
an anti-apartheid hero is worth votes for
years to come.
ere are no available public gures of
Mandela's wealth, making it di cult to
put an exact value on his estate, which
includes an upscale house in Johannesburg,
a modest dwelling in his rural Eastern
Cape home province, and royalties from
book sales including his autobiography
Long Walk to Freedom.
Several South African branding experts
have declined to estimate the annual value
of Mandela's trademark and brands.
Maintaining control over the copyrights
is already a di cult business; protecting
the Mandela brand may be even harder
now that he is gone.
" e beauty of the Nelson Mandela
brand is that it has been lived by him
exactly as it has been presented by him.
His behaviour is his brand," said Jeremy
Sampson, the executive chairman of
Interbrand Sampson de Villiers.
"In the rush to commercialise it, we run
the risk of watering down or destroying
the good that the brand stood for purely
with the crassness of nance," he added.
Mandela divided the management of his
legacy between a series of trusts to handle
his nances and the Nelson Mandela
Foundation, which serves as custodian of
his wider moral legacy.
In total, he set up about two dozen
trusts, mostly to pay for the education of
his grandchildren and great grandchildren.
It has not all been straight forward.
A legal tussle between Mandela's long-
time friend, lawyer George Bizos, and two
of Mandela's daughters became public this
year as the daughters sought to have Bizos
and other Mandela associates ousted from
companies set up to sell his handprint for
use in art and memorabilia.
According to an a davit led by
Bizos and the others, the two daughters,
Makaziwe Mandela and Zenani Dlamini,
had been trying to gain control of the
main Mandela Trust since 2005 and
eventually became trustees without
Mandela became angry when he found
out what the daughters had done, Bizos
and the other associates said in the
"Mr Mandela was shocked and used a
common expression 'Good Lord!' He was
most infuriated and wanted to know what
A portion of the revenue from the
Foundation's 46664 clothing line ---
named after Mandela's prisoner number
on Robben Island --- and the artworks
also goes to pay for family members'
education, according to Bizos.
" e trust has adopted the procedure
of requiring the applicant for money to
furnish an invoice," Bizos said, adding
that every request accompanied by proper
paperwork has been granted.
But some family members have asked for
a lump sum payment of 12 million rand
($1.2 million), he added.
Such demands fuel the notion, widely
held in South Africa, that some of
Mandela's children have exploited their
father. Makaziwe, Mandela's eldest
daughter, bristles at that.
" is is what we are, in a sense, entitled
to, that my father worked for, and he did
it with his own hands to create something
for the welfare and upkeep of himself and
his children," she told the Financial Times
"If everybody wants a little bit of the
Madiba magic, why is it so sacrilegious for
the rightful owners ... to use the Madiba
magic?" she said, referring to her father by
his clan name.
e Nelson Mandela Foundation, which
runs the Nelson Mandela Centre of
Memory in Johannesburg, was set up as
the o cial custodian of Brand Mandela.
It owns more than a dozen copyrights and
trademarks for Mandela, which it uses for
fundraising and charitable works.
As well as the 46664 number, its
copyrights include the Nelson Mandela
name, the clan name Madiba by which he
is widely known, and Rolihlahla, which
was Mandela's given name.
Income those brands generate --- 46664
runs as a charity that sells wristbands and
mobile phone starter packs, for instance
-- helps pay for the running of the
Foundation's Centre of Memory, which is
the main research and archive centre for
Mandela, and which often spoke on his
behalf as his health faded.
In all, the foundation had net income of
22m rand ($2.2m) in 2012 and assets of
"We do not commercialise our
trademarks, however we do undertake
publications like 'Conversations with
Myself ' ... for educational purposes," said
Heather Henriques, intellectual property
and governance manager at the Centre of
Separately, the Nelson Mandela
Children's Fund has rights to use the
Mandela name for fundraising. Between
1995 and 2012 the fund brought in 1.2
billion rand in income and paid out 462
million rand in grants.
But not everything that uses Mandela's
name was sanctioned by him.
ere are at least 40 companies o cially
registered with the South African
government that use the Mandela name.
e companies appear to have no link
to either Nelson Mandela, any of his
relatives or any geographic area that has
the Mandela name. e list includes the
Gandhi-Mandela Nursing Academy,
Mandela Truck Shuttle Services, Mama
Mandela Marketing Company, anks
Mandela Toiletries and Mandela's Shed, a
e Madiba name has been used by
more than 140 registered companies,
including Madiba Truck Stop, Madiba
Wines, Madiba's Driving School, Madiba
Chickens, Madiba Cash and Madiba
e Foundation may own the website
nelsonmandela.org, but mandela.org
belongs to a Brazilian, who told Reuters
he is using it for a personal project, which
is a tool for computers.
ere are also regularly scams where
fake charities use Mandela's name to raise
funds. e South African government
in mid-2013 issued a statement warning
people not to be duped by such groups.
Against all this, the Mandela Foundation
picks its battles with care, only rarely suing
rms that use his name or image.
" e brand Nelson Mandela is not
like the brand Coca-Cola. It is huge, it
is complex, there are many sub-brands
within that brand. We implement
protections in a relatively small space," said
Verne Harris, the director and archivist at
the Nelson Mandela Foundation.
"Madiba has given permission for his
name to be used by close to 50 institutions
around the world. Only in the last decade
there was a system put in place for
managing that and a set of criteria applied
and then a code of conduct developed for
those institutions to subscribe to," Harris
Because copyrights are owned by the
person who creates the work --- and
not the subject --- copyright law does
not prevent the depiction of Mandela's
image on T-shirts or other items, said
Likonelo Magagula, an intellectual
property attorney at law rm Norton Rose
Fulbright in Johannesburg.
Trademark lawyers also say there is
little to stop family members using the
Mandela name, as long as they link the
name to themselves and not exclusively to
Makaziwe and one of her daughters
have launched a House of Mandela range
of wines, even if Mandela himself once
said he did not want to be associated with
alcohol or tobacco.
Some of his grandchildren have started
a line of caps and sweatshirts that feature
his image under the brand Long Walk to
Freedom, borrowed from the title of his
autobiography, while two of his United
States-based granddaughters starred in
a reality television show called Being
e other group keen to use Mandela's
image is the ruling African National
After Mandela was imprisoned in 1964,
the ANC made a conscious decision to
use him and his young wife Winnie as
symbols of the struggle against the racist
government --- the rst time the party had
chosen to elevate the individual above the
When Mandela walked out of prison in
1990, he became a gure of reconciliation,
calming the white minority who had been
told for years he was the terrorist face of
the "swart gevaar", or "black danger".
Today the ANC needs that magic more
" e ANC made the brand and the
brand became bigger than the ANC,"
author and political analyst William
"Unfortunately, a lot of rank-and- le
ANC leaders right now see Mandela as
their own, rather than as belonging to the
whole of South Africa and the broader
When President Jacob Zuma visited
Mandela at his Johannesburg home in
April, some in the Mandela family accused
the current president of manipulating a
frail old man to shore up his own battered
Makaziwe called news footage from that
visit showing her father resting his head
against a pillow and staring vacantly as
Zuma grinned beside him "undigni ed
and in bad taste".
e ANC defended the visit. Mandela
"belongs to the ANC rst and then to the
whole country," ANC spokesman Jackson
Mthembu told South Africa's Sunday
Even the opposition Democratic
Alliance, still seen by many as a party of
white privilege, has laid claim to his legacy,
using his picture in campaign material to
the outrage of ANC members. With a
general election next year, both parties are
likely to work hard to capture a slice of the
"We may be exposed to the sordid
spectacle of di erent political parties
turning Mandela into a prop," said Aubrey
Matshiqi, a political analyst at the Helen
Suzman Foundation, a public interest
"Turning him into a political commodity
from which they can pro t --- that would
be the worst insult, especially if political
parties attach his legacy to lies that they
want to tell the electorate to get votes." ---
Battle over Brand Mandela
Planning on cooking up a storm in the
kitchen tonight? Well try cooking in a
It is something even 'tough guy' chefs
Gordon Ramsey or Marco Pierre White
have never even come close to.
Kathy Hall, 54, is a Sydney cancer nurse
who for the past three months has been
sailing and cooking aboard PSP Logistics,
one of 12 boats currently competing in the
Round the World Clipper Race.
rough the roughest oceans and the
biggest storms, the Newcastle native has
been cooking meals for PSP's hardy crew
--- a key role, given the important role that
food and drink plays in keeping up morale.
Ms Hall, one of two victuallers on PSP,
takes her turn in the galley no matter
what the weather, along with other crew
members who take turns to be 'mother' for
is is extreme cooking.
"It's pretty interesting ... we've had two
hurricanes that we came through on our
way to Australia," Ms Hall told AAP
not long after racing from South Africa,
through the Southern Ocean, to Australia.
"During the rst one of our 'mothers' was
downstairs making popcorn in the middle
of the hurricane. So the crew's upstairs
getting blown about and downstairs things
are going on as normal.
"You can see the water washing over the
decks from the galley and they can see
how wild it is. But you learn to roll with
e 12 Clipper Race yachts are all taking
part in Boxing Day's Sydney to Hobart
Yacht Race and Ms Hall said no matter
what happens, the onboard cooks will still
Fresh bread, co ee, pasta dishes and
spicy curries are all regulars aboard PSP ---
despite the obvious constraints of cooking
aboard a relatively small boat bu eted by
wind and waves.
ere is even a menu, with vegetarian
options available and regular snacks.
"We're still cooking, being creative, doing
all those sorts of things, even though
there's a storm outside," Ms Hall added.
"You adapt really well. We do have
bungee cord across the shelving in the
galley but sometimes it's not completely
e ective and occasionally, as in the
hurricane, there are things ying out of
Extreme cooking, Sydney-Hobart style
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